Advertisement networks present secured preparations with publishers. They’ve currently sourced A variety of appropriate and authorised publishers that can drive advertisements out about the advertiser’s behalf. And, by cutting down the level of work the purchasers have to do, advertisement networks offer you benefit and performance.
Rubicon Venture (now often called Magnite) is a world advertisement exchange with knowledge in shopping for and marketing inventories, overseeing above 1 billion specials on a monthly basis.
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
And if items go Erroneous, you’ll have to have to negotiate and adhere to up a number of situations to make sure you’re paid. (In distinction, Snigel requires care of this and pays you in time irrespective of whether the SSPs have compensated them).
减少交易成本： 如果没有广告网络，每个广告主的每个广告投放都需要和各个网站去签订合约，同时要研究每个媒体的分类及价值，可想而知，这样的成本是非常高昂的，广告网络简化了这些繁复的工作，让广告投放变得简单，接触面更广，极大地减少了成本。
There are lots of essential players within the ad exchange ecosystem. Publishers give advert Room that they would like to promote, and advertisers bid on that House by need-side platforms (DSPs). Source-aspect platforms (SSPs) connect the publishers with the DSPs to aid the trading of stock. Advertisement networks and exchanges also Engage in a significant position, delivering extra resources of inventory for advertisers and extra demand from customers for publishers. One among The most crucial gamers within the advert exchange ecosystem is the information administration System (DMP).
An open advertisement exchange provides transparency and adaptability, However they can also catch the attention of very low-good quality site visitors and fraudulent routines.
Get started with look for Assist push gross sales, leads, or web site targeted traffic by having your business in front of people who are actively browsing Google for items or companies you present.
Programmatic immediate setups permit for immediate transactions in between advertisers and publishers, which eradicates the need for a 3rd party. This allows advertisers to acquire read more extremely qualified inventory from publishers specifically in genuine-time, building much more Regulate and far better concentrating on in their strategies. Programmatic direct setups offer a number of Gains to equally advertisers and publishers. Advertisers get pleasure from the chance to purchase advert space directly from publishers, which may result in reduce charges and more focused campaigns. Publishers can gain from a chance to promote advertisement Place directly to advertisers, which may end up in better earnings and higher Regulate around the types of ads that surface on their website.
我们讨论了两种平台的涵义、不同点以及各自的价值，一个经常被问到的问题是：广告网络是否会被广告交易平台所取代，还是他们会共存？虽然很多西方的专家认为广告交易会逐步取代广告网络，但我认为这在近期是不可能的，在未来几年中发生的可能性也不是很大，就像类似淘宝的网上购物的出现并不会完全取代家乐福一类的超市一样。当广告交易平台逐步改进的同时，广告网络的技术也在不断更新，相互之间既有竞争，又互为补充，广告交易平台抢占一些广告网络的流量是很正常的，因为广告交易是一个全新的模式，有其创新的价值，其增长所蚕食的广告预算是展示类广告的整体预算，必定会对同样处于这一范畴内的广告网络产生挤压，所以广告交易初期会有一个快速增长的过程，但当广告网络不断改进自己，提供类似实时竞价接口、行为定向等功能时，双方的融合就会形成良性互补的局面。
投放量和投放规模可预测、可控，并且有保障：广告网络每天对所采购的网站进行跟踪，从而了解其可售卖的展示库存，广告主一般比较有把握能拿到所需要的流量数，计划及预算相对容易。
Ad exchanges serve as platforms for advertisers to obtain ad inventory across a variety of Web-sites and programs. In the meantime, publishers can leverage advert exchanges to promote their advertisement Place to a vast pool of prospective advertisers.
Meanwhile, publishers have the ability to use this advertisement tech to seek out the ideal desire resources to operate with, according to aspects like latency, unique desire, bid charges, and advert Room availability. This allows for that optimization of their stock to specify which advertisers can purchase at what pricing. An advert exchange can give publishers and advertisers Management about inventory by defining The placement, structure, information, and funds of placements.
Furthermore, OpenX extends aid to publishers by delivering generate analysts to help you identify the complete possible in their inventories.